Too Scared to Check Your Sent Messages? You’ve Come to the Right Place.

Break Your Binge Drinking Cycle - In Just 24 Hours. Change Your Relationship With Alcohol For Good.

Discover the mindset shift that makes alcohol feel optional.

Dear Drinker,

Tried taking breaks? But don't feel like it does anything and always end up excited about going back to drinking? You're not alone.

Because, dry months force you to take a break, to prove you can go without alcohol - but they don’t actually change your habits, mindset, or relationship with drinking .

So when the month ends, it’s right back to square one. The same patterns. The same justifications. The same cycle.

The Problem? Relying on willpower.

Something that will never work long term .

Introducing...

The 31 Day Alcohol Free Transformation

A framework designed specially to put you back in control and shift your mindset.

Here's What You Get When You Enrol Today...

The course is designed to be started on a Sunday and guides you through 31 days with daily video lessons and a structured workbook. Each day builds on the last, helping you reflect, take action, and make real, lasting changes.

Week 1

Laying The Foundation

The first week is all about self-awareness and preparation. You’ll feel the difference in the first 24 hours! Uncover your drinking patterns, plan your first sober weekend, and start setting intentional goals for the month ahead.

Transformations This Week...

  • Identify when, why, and how you drink

  • Learn how to handle social situations without alcohol

  • Discover sober resources and set up your support system

  • Create a plan to make this challenge work for you

Week 2

Breaking Old Patterns

Most people take a break from drinking but don’t change their habits. This week is all about rewiring your mindset so alcohol no longer feels like the default solution.

Transformations This Week...

  • Recognising your triggers and managing cravings

  • Understanding alcohol’s impact on sleep, mental health, and energy

  • Letting go of shame and guilt from past drinking habits

  • Replacing alcohol with habits that actually serve you

Transformations This Week...

  • Recognising your triggers and managing cravings

  • Understanding alcohol’s impact on sleep, mental health, and energy

  • Letting go of shame and guilt from past drinking habits

  • Replacing alcohol with habits that actually serve you

Week 2

Breaking Old Patterns

Most people take a break from drinking but don’t change their habits. This week is all about rewiring your mindset so alcohol no longer feels like the default solution.

Week 3

Unlocking the Benefits

Here’s where the magic happens. You’ll start to experience the real benefits of an alcohol-free life - better mental clarity, energy, confidence, and a deeper connection with yourself and others.

Transformations This Week...

  • Handling "hangxiety" and rewiring your stress responses

  • Exploring alcohol-free alternatives that don’t feel like deprivation

  • Learning how alcohol affects neuroplasticity and decision-making

  • Building a life that excites you - without needing a drink

Transformations This Week...

  • Deciding what your future relationship with alcohol looks like

  • Creating a support network and finding like-minded people

  • Overcoming FOMO and embracing a new mindset

  • Planning for challenges ahead and celebrating your wins

Week 4 & 5

Designing Your Future

This final stretch helps you decide whether you even want alcohol to be a part of your life (totally OK if you do) & what your future looks like either way.

Week 4 & 5

Designing Your Future

This isn’t just a 31-day challenge—it’s the start of something bigger. This final stretch helps you solidify your changes, build a sustainable plan, and ensure you never feel ‘stuck’ again.

Transformations This Week...

  • Deciding what your future relationship with alcohol looks like

  • Creating a support network and finding like-minded people

  • Overcoming FOMO and embracing a new mindset

  • Planning for challenges ahead and celebrating your wins

The 31 Day AF Transformation Workbook - Now Included!

Exclusive Resources to Support Your Journey

The 31 Day Workbook

More than just a workbook, this is your personal space to reflect, plan & take action. Write your thoughts, plan your week, and complete daily homework tasks. It keeps you engaged and moving forward. Plus, it highlights key takeaways from each day’s video, making it easy to absorb and apply what you’re learning.

Your Free Tools for Success

Weekly Planner & Tracker

This challenge isn’t just about not drinking - it’s about building something bigger. Set meaningful goals beyond not drinking. Each week, the planner helps you take small, achievable steps towards your goals while the habit tracker keeps you mindful of your mental well-being. By the end of the 31 days, you won’t just feel alcohol-free - you’ll feel momentum towards something bigger.

Backed by our 100% Money Back Guarantee

If you complete the course & don't feel any different, email us and we will refund you 100% - no questions asked.

Is The Alcohol Free Transformation For Me?

If you're struggling with the below, then yes!

01

You Keep Doing Things You Regret...

The drunk texts, the things you said & did (but wish you hadn’t). You wake up with that feeling - the anxiety, the shame, the overanalysing. You tell yourself you’ll drink less next time, but somehow, the cycle repeats.

02

Your Finances Are Taking a Hit...

It's not just the nights out & boozy brunches... It's the rounds you don't remember paying for, recovery takeaways and shopping sprees to try and make yourself feel better. It adds up. You’re spending money on things that don’t actually add value to your life - and it’s holding you back from what really matters.

03

Your Mental Health Has Been Better...

Anxious, unmotivated, exhausted? You might also be dealing with intense feelings of shame & regret. Alcohol is supposed to take the edge off, but lately... it’s been making you feel worse - and for longer spells.

04

You Keep Setting Goals… and Keep Ditching Them...

You want to get fitter, work on a side hustle or actually follow through with that big idea. But, you never seem to get anywhere because alcohol regularly throws you off track. That productive weekend you had planned? Spent on the sofa eating pizza and crying at adverts.

05

You Feel Stuck - Like You’re Just Treading Water...

Life feels like it’s on a loop. Working all week, drinking on the weekends, and feeling rough on Monday. You know you’re capable of so much more, but alcohol keeps pulling you back and keeping you stuck.

Real People, Real Transformations.

"I had tried going alcohol-free before, but it never stuck. This challenge made all the difference—I actually enjoyed the process instead of just suffering through it. I came out of the month feeling more clearer-headed and excited about my future. No more hangxiety, no more wasted weekends—just real change."

Anon, Sober October Participant (32 f)

Another Amazing Testimonial Here

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Jane Doe, CEO

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Any Questions? - Here's What Your Fellow Sober Curious Folk Have Asked Us Before Enrolling...

Who is this course for?

If you’re the one in your group known as the liability - the one people keep around for the stories the next day? Then this course is for you. If you’re sick of your antics being everyone else’s entertainment, or of waking up and piecing together the chaos you left in your wake, maybe it’s time to switch things up.

Stepping out of that role feels weird at first. When you’ve always been the wildcard, the one who “goes the hardest,” it’s easy to think that’s just who you are. But here’s the thing - your real mates? They’ll respect it. Because truthfully, they don’t want to see you fucking up week in, week out. The laughs get hollow when it’s the same story every time. And in a few weeks, you’ll realise you don’t actually miss being the group’s walking cautionary tale.

All this for the cost of a night out and with way fewer regrets.

🚨Who is this NOT for? If you suspect you might have a dependency or struggle with alcohol use disorder, this course isn’t designed for that. Please check out the professional resources we’ve linked on our site.

How does it work?

This course is designed to start on a Sunday - don’t worry if you’ve had a drink that day, we’re not here to judge! Sunday is all about showing up, committing, and getting prepped for a fresh start on Monday.

From there, it’s 31 days of daily videos and workbook prompts to help you reassess your relationship with alcohol - without just white-knuckling your way through another dry month.

Each day, you’ll:

✅ Watch a video (most are around 10 minutes)

✅ Fill in the corresponding workbook section

✅ Do any quick homework tasks (usually a thought prompt or a bit of planning)

It’s small, daily actions that lead to big shifts. By the end, you’ll have explored your drinking habits in a way that actually sticks - so you can make your own decision about what comes next.

How much time does it take?

Most videos are around 10 minutes long, with a couple of slightly longer ones. There’s one rogue 30-minute one - but you’ll get a heads-up in the workbook! - I always list the video length in the workbook, so you can plan ahead.

My recommendation? Watch the video in the morning while getting ready or commuting, let the idea percolate during the day, and then do the workbook task (if applicable) whenever suits you - lunch break, evening, whenever you get a moment.

It's a tiny part of your day for 31 days - but by the end, you’ll have made a decision about alcohol that actually feels good, instead of forcing yourself through another dry month and then going right back to square one.

Who is Be Sober AF?

Be Sober AF is not your typical alcohol-free space. No lectures, no preaching and absolutely zero pressure to slap an “alcohol free” label on yourself forever. We want you to be informed and for you to make your own decision about whether alcohol has a place in your life - however that may look.

It’s for the sober-curious, the party gremlins on pause - and anyone questioning if booze is actually bringing anything good to the table. Here, we ditch the BS and get real about alcohol, habits, and why the hell we keep waking up with receipts we don’t remember acquiring.

You’ll find insights, mindset hacks and of course, the 31-day challenge designed to make you rethink drinking.

[About Be Sober AF →]

Money back guarantee

If you complete the full 31 day course & feel no different? We'll refund you 100% of the cost. So you have nothing to lose (a part from a months worth of hangovers!).

💡 Life After 31 Days—In Their Words

"I didn’t think 31 days could change much, but WOW. I feel clearer, more in control, and actually excited about life again. Best decision I’ve made in ages!"

Sam, 36

🎉 Proof That Change is Possible

"I used to joke about being the ‘messy one,’ but deep down, I hated it. This course gave me the push I needed to actually change—for good."

Jess, 29

FOR SUPPORT OR QUESTIONS, PLEASE EMAIL US AT [email protected]

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The information on Be Sober AF is for educational and informational purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. If you have concerns about your health or alcohol use, please consult a doctor or qualified medical professional. Individual experiences with alcohol reduction vary. We do not guarantee specific results, as success depends on personal factors like mindset, commitment, and lifestyle. The tools and strategies shared here are based on personal experience and research, but they are not a one-size-fits-all solution. Additionally, we may offer paid programs or resources to help you along your journey. These are optional, and you are free to use the free content available on this site.